HP’s Enrique Lores- Staying ‘Differentiated’ From Xerox Amid Printer Partnership
This month, Xerox announced an agreement that will see Xerox sourcing certain A4 devices and printer industry rivals HP Inc. as well as entry-level A3 devices from HP. Enrique Lores, president of Printing and imaging at HP Inc., spoke with CRN about the HP-Xerox partnership and how it fits into his company’s push for growth in the challenging printer market. In the market, the personalities of the two groups are going to stay fairly differentiated. The engines will be public. But all the software tools, the front panel, everything that clients will be interrelatingwith are going to be different, Lores said. So I don’t think it’s going to make the situation less or more competitive for our partners, because the differentiation between the two groups is going to stay fairly high. For many years, the grouping of these three factors has enabled us to have a significantly higher market share than any of our participants. What follows is an edited portion of CRN’s interview with Lore...